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Who Are We?

Our Core Values


Being honest, transparent, and devoted is the best thing we can do for our clients and our brand. We openly collaborate in pursuit of the truth.


Being able to better understand how others are feeling, and even feel it in ourselves. It helps us maintain relationships and plays a role in dictating our success in both personal and professional relationships.


Being able to keep an open mind and understanding how to not take things personally in life daily. All while remaining relaxed while seeking things through the eyes of others.


Spirituality is a personal search for meaning and purpose in life, where you establish a set of values, principles, and beliefs, and then using them to guide the decisions and actions you take. The benefit of spiritual wellness is having compassion, the capacity for love and forgiveness, and that of joy, and fulfillment.

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Meet Juanita Thomas Norris

CPC, ELI-Master Practitioner, CAMS-I & Prepare/Enrich Facilitator

Hard working and spiritually in-tune wife, mother and Navy Veteran, Juanita Thomas Norris serves as a Certified Professional Coach, ELI-Master Practitioner, Certified Anger Management Specialist (CAMS-I), Prepare/Enrich Facilitator and the fearless leader and CEO of Beauty for Ashes Holistic Services. 

With more than four years of experience under her belt working in Non-Profits as an Executive Director and Chief Operating Officer for mental health providers and agencies, Norris eventually chose to pursue her CPC certification. 

Her own personal mental health journey led to exponential spiritual growth after the coaching and counseling services that she received; leading her toward her current path as the CEO of BFAHS. 

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Interested in more than lifecoaching?

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Licensed Professional Counselor, Pastoral Counselor & Ordained Minister

Faith Richardson

Faith has experience working in psychiatric, drug treatment facilities, hospitals, and in church settings. She prefers to use a eclectic counseling approach. Her clinical orientations are Cognitive-Behavioral Therapy, Solution-Focused and Strategic Counseling. 

Meet Faith Richardson!

Faith has been dually-educated and professional trained as a therapist and pastor. She has experience working in psychiatric and drug treatment facilities, major hospitals, and in church settings. Her clinical orientations are Cognitive-Behavioral Therapy, Solution-Focused and Strategic Counseling. She often uses an eclectic approach to counseling.

Faith helps patients address years of pent up stress, grief, loss, chronic and terminal illness, veteran needs, spirituality, women's issues, life transitions, and family dynamics.

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